The Oncology Guide is a new innovative online platform that has reasuring video guides for children who are going through cancer treatments. For the lauch of this new free online resource I created this launch animation to explain and premote the online tool.
The style of the animation uses letters from the logo while incorporating a sketched line to appear more child friendly. The idea came from colouring booked that the organisation made and distributed to hospitals. It is playful and friendly yet delivers information in a professional and understanding manner.